Los mejores 100 Marketing libros

The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.

Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.

The Long Tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain “hit,” e.g., a blockbuster or bestselling book.

Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.

Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.

In this book, author Seth Godin reveals the most powerful unit of social organization: the “tribe,” or a group of people connected to a cause, a leader and each other, who together drive change in society. It shows us how we can harness the power of the internet to form and lead our own tribes. Tribes also advocates the universal need for change and leadership, so we can grow as a company or as a society.

Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow – the “right hook” that knocks consumers into buying their product. The author teaches you social media moves that’ll have your product floating like a butterfly and stinging like a bee.

Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.

The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

Getting Started in Consulting (2009) is the go-to guidebook for budding consultants. From finding your footing and learning about legal matters to mastering the dual art of marketing and branding, these blinks outline every step on your journey to building a strong consultancy firm – and maintaining it, too.

Facebook Marketing (2014) is a comprehensive guide of the topic, covering both the basics like creating simple ads, and advanced power-user techniques like building custom audiences.

Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.  

The New Rules of Marketing & PR (2007) is your guide to the world of online marketing strategies. These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level.

Content Marketing Revolution (2015) is your introduction to pioneering new strategies in digital marketing today. These blinks guide you through the process of developing and implementing a content marketing strategy, helping you optimize your advertising efforts.  

Pricing For Profit (2013) is a practical strategy guide for pricing. These blinks use real world business examples to paint a comprehensive picture of how to optimize your pricing and maximize your profits.

We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.

Meaningful (2015) is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.

Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.

80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.

Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

Perennial Seller (2017) explains how to ensure that great creative work also succeeds in the market. These blinks not only demonstrate how to generate success for a particular project, but also how to secure continued long-term success for yourself as a creative individual.

Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.

The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

Napoleon Hill’s Golden Rules (2009) offers a wide array of tips and life hacks to improve your life and bring you closer to realizing your goals. Author Napoleon Hill developed his techniques – many of which stem from the power of positive thinking – nearly a century ago, but they’re still the cornerstone of many of today’s self-help and personal development theories.

This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more. 

Despite what the title says, F#ck Content Marketing (2019) isn’t against content marketing. Rather, it’s about clearing up the confusion and refocusing our attention on how to get the most from our content marketing efforts. To this end, author Randy Frisch is out to take the emphasis off of content creation and put it where it belongs: on how to get your content noticed and use it to create a meaningful customer experience.

The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.

Two Weeks Notice (2023) is your step-by-step guide to launching a successful online business. It provides you with the tools and tricks you need to become your own boss – and gain the creative and financial freedom to live your best life. 

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success. 

Sol Price: Retail Revolutionary & Social Innovator (2012) is a deep-dive into the life and legacy of Sol Price, a pivotal figure who reshaped consumer behavior in the United States and across the world. Authored by his son, it illuminates Price's disruptive retail strategies that birthed FedMart and Price Club, and spotlights his steadfast commitment to employee welfare and customer value, a practice that became an ethical cornerstone of his expansive business empire.

Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.

Sell Or Be Sold (2011) delves into the concept that everyone is involved in sales, regardless of their profession. It outlines strategies and mindsets that can transform both seasoned sales professionals and everyday individuals into persuasive communicators and successful negotiators.

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

Dotcom Secrets (2015) lays out proven strategies for scaling your online business by transforming how you attract and engage customers. Discover powerful techniques that go beyond traffic boosts and conversion tweaks to fix the root causes holding your business back. Packed with actionable insights, this guide will help you build systems that drive exponential growth and long-term success in the digital world.

Ogilvy on Advertising (1983) offers insights into the world of advertising from the Father of Advertising himself: David Ogilvy. With practical tips on copywriting, design, and media – and a showcase of iconic ad campaigns – it serves as both a guide and a manifesto for aspiring advertisers.

80/20 Sales and Marketing (2013) hands you a magic lens so you can zoom in on what truly matters in your business. Uncover how to focus just 20 percent of your efforts to unlock 80 percent of your profit. Get ready to amplify your impact and ditch the grind.

What They Teach You at Harvard Business School (2008) is a candid insider's view into one of the world’s most prestigious business schools, providing insights into its curriculum, culture, and impact on students' lives. Through case studies, math, and unsolicited advice, it follows one unlikely student’s memorable experience obtaining this coveted MBA, revealing both the strengths and shortcomings of the HBS education along the way.

Jobs to Be Done (2016) offers an up-to-date look at one of the most respected strategies for creating sought-after, innovative products. This methodology is laser-focused on customer research and understanding what they need in order to get jobs done.

Playing to Win (2013) introduces a strategic framework that illustrates how companies can achieve success by making deliberate and well-considered choices. It delves into the "Five Choices Framework," detailing essential decisions that leaders must make to develop winning strategies. Using real-world examples, it emphasizes that a disciplined approach to strategy can create sustainable competitive advantage and turn companies into industry leaders.

Elite Sales Strategies (2022) is a guide designed to catapult you from being a typical salesperson to a trusted consultant. It dives into the One-Up strategy that not only sells but also connects and provides value to clients.

$100M Leads (2023) is a proven playbook for attracting more leads than you’ll know what to do with. Through step-by-step frameworks and cutting-edge tactics, it shows you how to build self-sustaining marketing machines that convert at record rates.

Narrative and Numbers (2017) explores the role of storytelling and quantitative analysis in determining corporate valuations. It reveals how narratives may greatly influence financial models and projections, using real-world examples ranging from Uber to Vale, and including Twitter and Facebook's diverging paths.

Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience. 

Competing Against Luck (2016) challenges you to rethink innovation and growth through what is known as the jobs to be done theory. This transformative concept invites you to understand on a deeper level why customers make the choices they do, thereby helping you shape how you develop and market your products or services. Dive into a world where success hinges not on luck but on a profound comprehension of your customer’s true needs and desires.

Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning. 

Power Questions (2012) equips you with strategic questions to transform conversations, redefine problems, and forge deep connections in both professional and personal realms. It presents real-life dialogues with CEOs and influential figures, each demonstrating the impact of incisive questions – and teaches you to harness questioning as a tool for influence, understanding, and meaningful engagement.

Well-Designed (2014) is about the transformative power of empathy in product design. It explains how understanding and empathizing with users can lead to innovative and beloved products. The book offers practical advice on observing user behavior, understanding their needs, and creating products that resonate deeply with them.

Uncommon Service (2012) unveils an innovative approach to conquering the business world. It emphasizes excellence in customer service by making strategic trade-offs and focussing on what the customers value most.

Million Dollar Weekend (2024) offers a deep dive into converting entrepreneurial dreams into concrete successes. Through riveting insights, you’ll be guided on how to overcome the fear of starting, embrace the power of asking, and leverage every rejection as a stepping stone toward your goals. All of this will set you on a path of exponential growth and lasting impact in the entrepreneurial world.

Better Brand Health (2023) draws on decades of extensive academic research on brand management to offer practical insights and strategies for assessing and improving brand health.

Attention Factory (2020) chronicles the meteoric rise of ByteDance, a company that has left an indelible mark on our perceptions of Chinese technology. A deft interweaving of storytelling, analysis, and captivating anecdotes, it offers an unparalleled glimpse into the company’s growth and how it has shaped the American and Chinese internet landscapes.

SEO 2024 (2024) is an indispensable resource for anyone looking to improve their online visibility and drive more traffic to their site. It breaks down the complexities of search engine optimization (SEO) into easy-to-understand concepts and actionable strategies, providing the tools to outrank competitors and attract customers.

Email Marketing Demystified (2015) is a comprehensive guide to building a substantial mailing list, crafting compelling copy, and generating increased sales through email marketing. It delves into strategies for capturing email addresses, engaging with subscribers effectively, and optimizing key metrics such as open rates and click-through rates to maximize marketing success.

Marketing Artificial Intelligence (2022) unravels the transformative journey of marketing in the AI era, inviting you to explore the seismic shifts reshaping audience engagement and the essence of marketing strategies. Dive into the world where AI’s fusion with human creativity opens new avenues for innovation, personalization, and efficiency, fundamentally altering how we connect with consumers. This guide provides insights to navigate the evolving digital landscape, making AI an indispensable ally in crafting the future of marketing.

Linked (2022) offers practical advice on how to use LinkedIn effectively for career development. It provides strategic tips on optimizing profiles, engaging with the right networks, and unlocking new job opportunities through the platform. The guide emphasizes the importance of a well-curated online presence in today’s digital job market.

Quantum Marketing (2021) explains the revolutionary marketing strategies necessary for businesses to remain relevant in today’s rapidly evolving technological landscape. From managing the explosion of data to forging strategic partnerships, it offers a thought-provoking guide to navigating the challenges and opportunities presented by this new era of business.

Made You Look (2024) is a guide that draws on the latest neuroscience research to study attention, memory, and what keeps the brain engaged. It presents a four-part framework for creating persuasive content that captures customers’ attention and influences their purchasing decisions.

Day Trading Attention (2024) explores innovative advertising strategies tailored to the digital age, emphasizing the importance of social media in building a brand. Geared toward helping you leverage content creation and distribution, it focuses on practical steps for harnessing the power of social media platforms to gain consumer attention effectively.

The Power of Instinct (2024) explores the role of instinctual behavior in decision-making and persuasion, particularly within business and marketing. It delves into how understanding and leveraging innate human instincts can lead to more effective communication, influence, and success, and offers practical strategies for harnessing these natural tendencies. 

How to Master the Art of Selling (1979) provides a comprehensive guide to effective selling techniques and strategies. It emphasizes the importance of mastering the basics of selling to achieve success in the profession. 

Building Your Money Machine with ChatGPT (2024) opens up new possibilities for online business using AI to streamline tasks and spark creativity. It shows you how ChatGPT can assist in automating your marketing, generating fresh ideas, and increasing productivity. This guide is your key to transforming AI into a valuable business partner.

The Ten Commandments for Business Failure (2011) is a light-hearted “how-not-to” business guide that illustrates how companies prosper – or falter. Packed with insights into the pitfalls even seasoned executives overlook, it offers a unique perspective on the art of business. 

The Art of the Tale (2022) offers practical strategies to enhance storytelling for presentations, helping speakers connect with and inspire their audience. It emphasizes the importance of authenticity, adaptability, and avoiding rote memorization to craft memorable and engaging stories, while also boosting confidence and creativity.

Sell Like a Spy (2024) reveals how the clandestine strategies used by intelligence operatives to master the art of persuasion and negotiation can be applied to sales and client relations. It offers a unique blend of espionage lore and practical advice, transforming ordinary interactions into powerful opportunities for influence and success. 

Hook Point (2020) explores strategies for capturing attention in a world dominated by micro-attention spans, where content has only three seconds to make an impact. It introduces the concept of “hook points,” which are succinct, attention-grabbing messages that help brands stand out amidst the daily barrage of digital stimuli. Through real-world examples, it provides tools to effectively communicate and market content, ensuring sustained growth and brand recognition in both digital and offline spaces.

Hope Is Not a Strategy (2003) offers a strategic framework for handling complex sales, emphasizing that success depends on more than just closing skills. It outlines a six-step process for identifying prospects’ needs, qualifying opportunities, and building competitive advantages, all aimed at increasing sales effectiveness.

The Brand Benefits Playbook (2024) is a strategic guide tailor-made for organizations looking to harness brand benefits for a competitive edge in the marketplace. It emphasizes the crucial role of recognizing and clearly expressing both the tangible and intangible benefits a brand provides. Focusing on these benefits can greatly boost customer loyalty and strengthen brand positioning.

Cold Calling Sucks (And That’s Why It Works) (2024) equips you with practical strategies to conquer your fear of cold calling and thrive in sales. Through a step-by-step breakdown, industry-specific examples, and real-world data, you’ll learn how to master the first 60 seconds, overcome objections, and book more meetings. Embrace the challenge, and you might just find yourself among the top performers who succeed where others give up.

The Art of SEO (2023) offers a comprehensive guide to search engine optimization, covering everything from basic methods to advanced tactics. It provides insights into the complexities of internet search, the inner workings of search engines, and the latest SEO tools and methods, including generative AI. 

Winning at Sales (2025) is a comprehensive guide to mastering the art of influence and growing personal income through sales. Drawing from extensive experience, it offers practical models, frameworks, and scripts to help you connect with others and inspire decisions that benefit both parties. Whether you're new to sales or a seasoned pro, it reveals how to sell with authenticity, respect, and emotional intelligence.

Storytelling with Data (2015) is your guide to transforming data into clear and compelling visual narratives. Through actionable tips and examples, it shows how to simplify complex information, select the right visual elements, and design with intent so you can effectively communicate your insights. 

The Introvert’s Edge to Networking (2021) explores the strengths and advantages that quieter personalities can bring to professional interactions, showing how genuine relationships can be formed without resorting to small talk or high-pressure tactics. By reframing the concept of networking, it provides simple strategies to build confidence and create meaningful connections in an authentic, introvert-friendly way.

Building a StoryBrand 2.0 (2025) reveals a proven seven-part framework for cutting through marketing noise by turning your business message into a compelling story. The book shows how to position your customer as the hero, your business as the trusted guide, and create clear paths to success that drive meaningful action. 

Eat What You Kill (2025) transforms you from a passive order-taker into an unstoppable sales force by tapping into your inner carnivore. Through proven techniques for must-have skills like building pipelines, crafting bulletproof pitches, and turning rejection into fuel, you'll discover how to break through your perceived limits and close more deals than ever before.

Brag Better (2020) provides a practical framework for professionals to overcome their discomfort with self-promotion and effectively communicate their achievements. The book transforms traditional views of bragging into a strategic approach that benefits both individuals and organizations, offering specific tools and techniques for authentic self-advocacy in modern workplaces. 

The ROI of Thought Leadership (2025) is built on a data-driven calculation showing that thought leadership delivers 156 percent ROI and influences $265 billion in global spending annually. It also gives you practical frameworks to quantify, improve, and maximize returns from your organization’s own thought leadership investments.

Career Rehab (2020) provides a practical roadmap for transforming unfulfilling jobs into dream careers through personal branding and strategic career planning. Guiding job-seekers through the four phases of career rehab – designing, building, testing, and launching – it offers a step-by-step guide to creating a dream career.

Endless Customers (2025) presents a practical framework for helping businesses become the most trusted and recognized brands in their markets. It shows how aligning content creation, sales strategies, technology, and company culture can drive sustainable growth, especially in an era shaped by AI and digital transformation. It will equip you to build an organization that consistently attracts and retains loyal customers.

Loved (2022) uncovers the true potential of product marketing, showing how industry leaders use product marketing to shape market perception and category definition. Great product marketing goes beyond sales support to inspire others to tell your product’s story, transforming also-rans into market leaders.

Be the Go-To (2020) introduces the Apollo Method, a four-phase strategic framework for achieving market dominance. It guides businesses in carving out a unique position, igniting demand, delivering exceptional value, and scaling with clarity and control. The method offers a practical path to becoming the first name that customers think of in a crowded marketplace.

Key Person of Influence (2014) reveals that every industry centers around influential figures who attract opportunities and command higher earnings. It provides a roadmap for becoming one of these pivotal people and fast-tracking your way into the inner circle of your field, through a process of systematic influence-building.

The Sales Skills Book (2024) offers a practical introduction to essential sales techniques, from building customer relationships to closing deals effectively. It emphasizes actionable tools like scripts, templates, and exercises to help readers apply key strategies in real-world sales situations. Designed for both beginners and those looking to sharpen their skills, it focuses on communication, negotiation, and value-based selling.

Think Like a Marketer, Train Like and L&D Pro (2025) reveals how learning and development professionals can dramatically improve training effectiveness by applying proven marketing strategies, since both fields share the core goals of capturing attention and influencing behavior. It offers practical strategies for crafting compelling learner personas, designing attention-grabbing content, and creating coordinated learning campaigns that drive engagement and retention – much like successful marketing efforts.